Playtime is a child's book for grownups staring Mr. Wolf and Wolf Jr. The lookbook introduces our Spring Summer 2016 collection focusing on the companionship bond between father and son. Playtime is that moment when imagination runs free and everything becomes a game, a play, a discovery. These unifying experiences are our label's premiss and the reason we're dedicated to all men Raised by Wolves.
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Our PLAYTIME SS—16 photo campaign focuses on the companionship bond between father and son. It introduces Mr. Wolf and Wolf Jr. in a playtime scenario, as life must be lived as play!
Special thanks to the creative direction by BLANK, invited photographer André Brito and stylist Sara Soares. Our charming duo is portrait by models Pedro Ribeiro and Rafael Santos.

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We're celebrating Father's Day in Portugal by launching our Spring Summer 16 collection for Man and Boy. Wolf & Son is proudly dedicated to the companionship between father and son, and focuses on meaningful shared experiences as a way to unify bonds.
We present you PLAYTIME, our Child's Book for Grownups, showcasing Mr. Wolf and Wolf Jr. having a fun time with Wolf & Son. Get to know our new models and color combinations at Collection.
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Behind the scenes at the studio shooting our SS—16 lookbook, with creative direction by Alexandra Mendes at BLANK, invited photographer André Brito and stylist Sara Soares. Entitled Playtime our Spring-Summer campaign focuses on the companhionship bond between father and son.  Our charming models Pedro Ribeiro and Rafael star as Mr Wolf and Wolf Jr, personifing a fun time at play with Wolf & Son. These two are pure joy and we had the most amazing day at the studio!

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Our FINAL SALE on the AW15 fall-winter collection is here! Shop the last models available for MAN and BOY on our online store with 40% discount.
Happy shopping!
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Wolf & Son has received great press from our last presence at MICAM tradefair, showcasing the AW16 fall-winter collection for Man/Boy in our Pop-Up Shop exhibition stand.
Jornal de Noticias economy paper came to visit and interview us and published an article on our label's birth and early rise. Wolf & Son also made it to the nacional prime-time news in an interview and video report by SIC Television made at the MICAM, highlighting new labels and concepts in the footwear industry designed in Portugal. Photo © Miguel Pereira/Global Imagens
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