Wolf & Son is all about family ties and the love bonds we share that unify us as a clan. Raising wolves is a multi-layered complex task. We are continuously reinventing and evolving our family dynamics and inter-personal relationships. On Valentine's Day, as we celebrate love, I came to think about how so much of our upbringing and parental conditioning unconsciously molds how we behave in our most intimate relationships, the one with ourselves and with our significant others.
© Words by Alexandra Mendes
W&So Branding Creative Director
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Winter is fading and soon we'll warm you up to reveal our new SS—20 collection. You can still get your Wolf kicks on SALE through our retail partners: The Feeting Room, Minty Square, Actirude.pt, Loake Polska. Start the new year walking like a Wolf!

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We are specialy delighted with Portuguese Shoes new campaign. It's a true testament for our industry, our collective story and the motto positioning for this new year of 2020. It comes in complete alignement with our brand beliefs, as we walk our path and inspire others to walk with us this journey. Congrats to all the team involved in promoting portuguese shoe labels. Walk your true path. Walk like a Wolf.
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The Wolf Family wishes everyone HAPPY HOLYDAYS!! We're all about family ties and unifying life experiences. So this is a very special time of the year for our clan. We share our good wishes with clients and partners who walk this journey with us! May you unwrap your gifts and nravel your hearts to find all the JOY and LOVE you wish for!

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Wolf & Son AW—19 still-life campaign goes back to child-play to create imaginary architectural constructions. An exercise on balance to visualize the city planning of the future serves as a backdrop to various set designs focused on our branding. Special thanks to the creative direction and set styling of Alexandra Mendes at BLANK and invited photographer João Macedo.

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Wolf & Son SS—19 collection introduces new and revisited shoe models in a fresh color palette, made just for running with wolves. Our campaign captures Mr Wolf and Wolf Jr family scene accompanied by our english-bulldog. Special thanks to the creative direction of Alexandra Mendes at BLANK, invited photographer João Macedo, models Pedro Ribeiro and António, assistant Bruno Carvalho and our mascot Skye.

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