Marta & Cristiano Lopes by Apiccaps
May 17, 2018
They are brother and sister and work side by side at the family business, Jovan. Meet Marta and Cristiano Lopes:
Why did you decide to work at Jovan? Was it a natural choice?
Actually, it was a natural decision. We already kept track of the business even when we were studying. This was always a present topic in our lives, so it’s like we were always part of it… and we didn’t even try to work anywhere else!
What changes do you feel are happening in the shoe industry?
We have witnessed many changes in the last few years. These changes are mostly related to the increasingly concern of the company’s image, at the same time that there’s a greater attention to certification and for people. Besides, it should also be noted the sector’s development of a more cooperative attitude. We believe this changes are connected to the rejuvenation of the administrations, namely with the entrance of young work teams, who have training, new skills and a global perspective without company or market’s limits.
What do you believe are the biggest challenges in this succession process, in which you most certainly can include yourself?
Naturally, our parents are always our main models. They have the know-how acquired for many years of experience and priceless learning processes based on their personal practice, not on scientific or theorical studies... Our main challenge is to be able to incorporate our knowledge on the wisdom and experience of the older ones, who saw the companies appear and grow and did it with humility and an eternal apprenticeship attitude. But isn’t this the challenge that every young person who enters a company feels, no matter which? Of learning from the seniors without losing its main virtues as “junior”, of persistence, willingness to work and optimism.
In your opinion, what does the new generation of entrepreneurs has to offer to the sector?
A new vision, new ideas, new perspectives. But, ideally, reconcile all of that with what has been done before, the “old” visions, ideas and perspectives.
In what way do you believe it’s possible to evolve the footwear industry in the coming years?
The evolution that is being felt is related to the human resources and the further approximation to more ambitious quality patterns, considering the demands of the clients that chose Portugal to manufacture their products.
in Apiccaps News
Why did you decide to work at Jovan? Was it a natural choice?
Actually, it was a natural decision. We already kept track of the business even when we were studying. This was always a present topic in our lives, so it’s like we were always part of it… and we didn’t even try to work anywhere else!
What changes do you feel are happening in the shoe industry?
We have witnessed many changes in the last few years. These changes are mostly related to the increasingly concern of the company’s image, at the same time that there’s a greater attention to certification and for people. Besides, it should also be noted the sector’s development of a more cooperative attitude. We believe this changes are connected to the rejuvenation of the administrations, namely with the entrance of young work teams, who have training, new skills and a global perspective without company or market’s limits.
What do you believe are the biggest challenges in this succession process, in which you most certainly can include yourself?
Naturally, our parents are always our main models. They have the know-how acquired for many years of experience and priceless learning processes based on their personal practice, not on scientific or theorical studies... Our main challenge is to be able to incorporate our knowledge on the wisdom and experience of the older ones, who saw the companies appear and grow and did it with humility and an eternal apprenticeship attitude. But isn’t this the challenge that every young person who enters a company feels, no matter which? Of learning from the seniors without losing its main virtues as “junior”, of persistence, willingness to work and optimism.
In your opinion, what does the new generation of entrepreneurs has to offer to the sector?
A new vision, new ideas, new perspectives. But, ideally, reconcile all of that with what has been done before, the “old” visions, ideas and perspectives.
In what way do you believe it’s possible to evolve the footwear industry in the coming years?
The evolution that is being felt is related to the human resources and the further approximation to more ambitious quality patterns, considering the demands of the clients that chose Portugal to manufacture their products.
in Apiccaps News
WOLF&SON X THE FEETING ROOM
Oct 01, 2016
We're honored to partner with The Feeting Room making our fall-winter AW16 collection available at the new concept store perfecttly located in downtown Porto (Largo dos Loios, nº89) and downtown Lisbon. The concept store is lifestyle focused and curation is its backbone, only selecting new and special brands to showcase, from shoes to accessories, art, clothing, jewellery and homewear.
READ MORE
READ MORE
MEET THE WOLF'S
Sep 09, 2016
Our AW—16 campaign proudly presents the Wolf Family, as we're officially extending the men's collection to produce our shoe models for Woman and Girl. Meet THE WOLF's, and catch Mr Wolf, Mrs Wolf, Miss Wolf and Wolf Jr. enjoying family time.
Mr Wolf is loyal, dignified and the noble leader of this clan. Mrs Wolf is gentle, thoughtful and keeps the family together. Lovely Miss Wolf is charming and sparky. Wolf Jr is funny, clever and always stills the show! A family that plays together, stays together!
READ MORE
Mr Wolf is loyal, dignified and the noble leader of this clan. Mrs Wolf is gentle, thoughtful and keeps the family together. Lovely Miss Wolf is charming and sparky. Wolf Jr is funny, clever and always stills the show! A family that plays together, stays together!
READ MORE
BEHIND THE SCENES AW16
Sep 05, 2016
A look behind the scenes at the studio photo-shoot for our AW—16 campaign, catching a glance of our new models staring as the Wolf Family. Our new campaign will officialy present The Wolf Clan as we move on to also produce our shoe models for Woman and Girl. We had a fantastic time on set with creative director Alexandra Mendes at BLANK and invited photographer Aloisio Brito. We're exhited to share some shoots as we get ready to introduce you The Wolf's. What can we say... a family that plays together, stays together!
READ MORE
READ MORE
WOLF&SON X CAIS À PORTA
Aug 18, 2016
We're honored to partner with Cais à Porta making our collection available at the new concept store in Aveiro, Portugal. Cais à Porto presents a curated selection of Fine Portuguese Brands, from menswear to homewear and lifestyle. Check it out when visiting Aveiro!
READ MORE
READ MORE
BRAND DESIGN AWARD — CCP
Jun 27, 2016
Last month Wolf & Son branding project was honored a bronze design award at the Creatives Club of Portugal 2016. Being a new label on the market, it has been of significant meaning the attention to detail put into writing our brand story to being able to communicate what we are all about. We are proud of our fellowship with studio BLANK under the creative diresction of Alexandra Mendes and collaborators.
READ MORE
READ MORE
Father's Day Sale
Jun 13, 2016
All week we will be offering a 20% discount on our online store in honor of Father's Day. Enter the discount code #FATHERSDAY on checkout and benefit from the sale on our entire collection for MAN and BOY.
Our label celebrates all the noble pack leaders, and we are making sure you'll be joining our clan to walk with us. Sale lasts until 19th of June. Happy shopping!
READ MORE
Our label celebrates all the noble pack leaders, and we are making sure you'll be joining our clan to walk with us. Sale lasts until 19th of June. Happy shopping!
READ MORE