MICAM — MILAN, IT Page 19 - Wolf & Son

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Journal

MICAM — MILAN, IT

Feb 26, 2015

Wolf & Son was present at The Micam'15 from 15 to 18 Feb, showcasing the new AW15 collection. We opened our Pop-Up Shop stand in Milan, Italy, to welcome all visitors looking to know first hand our label and product. Our first time at a tradefair went plesently well! We were glad to receive positive feedback from retailers throughout Europe, Japan and South Corea who enjoyed our brand image and shoe collection. This acknowledgment helps us to continue to work and expand our craft. We look forward to repeat the experience and participate in future events in other countries and market places.

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W&SO LTD EDITION

Mar 26, 2015

These are some of the limited edition promotional pieces handcrafted by Wolf & Son. Our wood drawing template will introduce all wolf cubs to the shoemaker tools. Our suede cover notebook will write all our wolf notes. Tshirts for man and boy printed with our brand logo and pattern. Our screenprint cotton boy's backpack with shoelace straps. Our engraved leather tote bag for man. Our wooden cube puzzle. And our recovered vintage shoe forms engraved with Wolf & Son's seal.
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RAISED BY WOLVES — SS15 Promo

Mar 23, 2015

Raised by Wolves is a playful stopmotion animation promo showcasing our Spring Summer 15 collection as a child’s play. The shoe models from our lines become story characters on a tale that focuses on meaningful shared experiences as a way to unify bonds. As we share our Wolf Code the step by step manual underlining simple life teachings passed on from the older wolves of our pack to the young wolf cubs.

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LIKE FATHER, LIKE SON

Mar 19, 2015

On this special Father's Day, we welcome all the noble pack leaders to join our clan. Our label is dedicated to all men raised by wolves and it's our goal to make a long lasting shoe for both wolves and wolf cubs.

Please get in touch if you'd like to place your order through our online shop and pre-order our favorite models. We're also interested in business partneships with retailers looking to accompany our journey. Walk with us!

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W&SO WEBSITE

Feb 23, 2015

We're proud of our website presenting our brand story and collection. And we're honored that our label has been well received by our peers and public, as we look forward to your companionship in our journey of growth and expansion. We're specially grateful to creative director Alexandra Mendes at BLANK for working closely with us in writing our brand story and creating the global visual communication for Wolf & Son.
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Campaign SS—15

Jan 12, 2015

Wolf & Son debut collection presents timeless design shoe models, both classic and fresh, dedicated to men and boys. Classical, clean and contemporary, the Spring Summer 15 campaign introduces our label and collection to the public. The still-life photography figuratively presents our brand imagery in scenography sets that use brand promotional pieces and vintage craft tools to showcase our shoe models. Having the contempory male with style culture in mind, the campaign seeks inspiration in men's magazines editorial classics, where personal objects become identifiers of the man's character. Special thanks to creative director Alexandra Mendes at BLANK and invited photographer J Sousa.
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WOLF CODE

Jan 02, 2015

Wolf Code is our step by step manual, underlining simple life teachings passed on from the older wolves of our pack to the young wolf cubs. As we walk the path towards our destination, we gather knowledge on the course of our journey. We now share the lessons learned through simple mottoes that correlate the act of walking with he journey of life.
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