Wolf & Son business profile on the online platform Porto Fashion Makers highlights the significance of our brand story and unique concept in the market.
PFM connects the city, culture, creativity and fashion in Porto and northern Portugal, acknowledging the areas of fashion and creativity to a global scale. Read about our profile here and check out our recommendations when visiting the city of Porto.

Article transcript: At Wolf & Son, fathers walk side by side with their sons, sharing not only their life journey, but also their shoes. A unique concept in the market, one that gains significance when we are in the know about the story behind the brand. In 2013, Cristiano Lopes decided take advantage of the know-how and experience he had access to – a legacy stemming from his family shoe factory – to launch his own insignia.
Paying homage to his origins, the founder took inspiration from his family name when naming Wolf & Son: ‘Lopes’ means ‘son of the wolf’. This is also an iconic animal in the male imaginary, one that represents social character and strong sense of family.
With a fresh colour palette as a starting point, Wolf & Son reinvents iconic male footwear models, presenting new versions that tap into both the infantile and masculine universes. Its quality, clean and timeless character, as well as its oldschool feeling have made the brand an international reference and garnered the attention of Monocle and the NY Post. Despite its strikingly masculine lines, Wolf & Son has always been sought after by female consumers, which is why its creative team has decided their newest collection would include unisex options. All models are available at the online store and at concept stores such as Daily Day, The Feeting Room (Lóios and Chiado) and Minty Square.