PORTO FASHION MAKERS
Mar 16, 2017
Wolf & Son business profile on the online platform Porto Fashion Makers highlights the significance of our brand story and unique concept in the market.
PFM connects the city, culture, creativity and fashion in Porto and northern Portugal, acknowledging the areas of fashion and creativity to a global scale. Read about our profile here and check out our recommendations when visiting the city of Porto.
Article transcript: At Wolf & Son, fathers walk side by side with their sons, sharing not only their life journey, but also their shoes. A unique concept in the market, one that gains significance when we are in the know about the story behind the brand. In 2013, Cristiano Lopes decided take advantage of the know-how and experience he had access to – a legacy stemming from his family shoe factory – to launch his own insignia.
Paying homage to his origins, the founder took inspiration from his family name when naming Wolf & Son: ‘Lopes’ means ‘son of the wolf’. This is also an iconic animal in the male imaginary, one that represents social character and strong sense of family.
With a fresh colour palette as a starting point, Wolf & Son reinvents iconic male footwear models, presenting new versions that tap into both the infantile and masculine universes. Its quality, clean and timeless character, as well as its oldschool feeling have made the brand an international reference and garnered the attention of Monocle and the NY Post. Despite its strikingly masculine lines, Wolf & Son has always been sought after by female consumers, which is why its creative team has decided their newest collection would include unisex options. All models are available at the online store and at concept stores such as Daily Day, The Feeting Room (Lóios and Chiado) and Minty Square.
PFM connects the city, culture, creativity and fashion in Porto and northern Portugal, acknowledging the areas of fashion and creativity to a global scale. Read about our profile here and check out our recommendations when visiting the city of Porto.
Article transcript: At Wolf & Son, fathers walk side by side with their sons, sharing not only their life journey, but also their shoes. A unique concept in the market, one that gains significance when we are in the know about the story behind the brand. In 2013, Cristiano Lopes decided take advantage of the know-how and experience he had access to – a legacy stemming from his family shoe factory – to launch his own insignia.
Paying homage to his origins, the founder took inspiration from his family name when naming Wolf & Son: ‘Lopes’ means ‘son of the wolf’. This is also an iconic animal in the male imaginary, one that represents social character and strong sense of family.
With a fresh colour palette as a starting point, Wolf & Son reinvents iconic male footwear models, presenting new versions that tap into both the infantile and masculine universes. Its quality, clean and timeless character, as well as its oldschool feeling have made the brand an international reference and garnered the attention of Monocle and the NY Post. Despite its strikingly masculine lines, Wolf & Son has always been sought after by female consumers, which is why its creative team has decided their newest collection would include unisex options. All models are available at the online store and at concept stores such as Daily Day, The Feeting Room (Lóios and Chiado) and Minty Square.
HAPPY NEW YEAR
Jan 01, 2021
It's time to welcome the New Year and set your vision for the future! Release the past, connect with your purpose and manifest powerful intentions for 2021. May we step into this new year filled with healing, joy, union and love. Play our board game and manifest the first 4 words you see.
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WOLF CLAN
Dec 11, 2020
Those who walk with us are officially part of our Wolf Clan. We're honoured to accompany your life journey. We're a loyal brand for all the noble pack leaders, who leave their mark as they walk the path. Join us on Instagram and check our WALK WITH US guide to take a close look at a few of those who walk on their Wolf kicks.
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THE GIFT GUIDE
Nov 26, 2020
This holiday season focus on what really matters and choose to shop locally by supporting small businesses. Wolf & Son shoes are handcrafted in Portugal with timeless style and certified quality, in an environmentally consciuos production. Check our GIFT GUIDE on Instagram for shopping sugestins stricly Made in Portugal.
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W&SO CERTIFIED PRODUCTION
Nov 13, 2020
Wolf & Son is proud to communicate that our manufacturer JOVAN is the honourable holder of the SGS GLOBAL certificates for QUALITY - ISO9001 and ENVIRONMENT - ISO14001. JOVAN factory worked to formalize the quality of its services and to guarantee the environmental certification of its manufacturing process, to offer sustainable and consciously produced shoes.
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VOGUE NIŅOS
Apr 14, 2020
We're delighted to be featured on the new Spring issue of Vogue Niños, suplement of Vogue Spain. The Vogue Estilo section highlights our Arabs retro white sneakers, also available for kids and grownups. Special thanks to Portuguese Shoes and Portuguese Corner to make it happen. You can read the entire issue made available online here!
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