One Of The Boys editorial for Portuguese Soul magazine showcases our brand new Bernadi White slip-ons for our SS20 collection. The one female model Jeanne Cremers among the boys wears our slip-ons, showing how much our shoes please both woman and man. View the editorial video here.
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The law of a jungle has a way of balancing itself out, and these are things we can all learn from wolves. We know the Universe has ways to try our nature. But it's when we are the most vulnerable that we discouver our strength. May we all come out of this testing time with a clear vision on our path ahead... To all Lone Wolves and Wolf Clans out there, the Wolf Family wishes you to stay safe and strong during this time. 
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Presenting our SS—20 Collection with identical shoes for MAN and BOY. We focus on meaningful shared experiences as a way to unifying bonds. At Wolf & Son, parents walk side with their kids, sharing not only shoes but also life journey. Get our collection through on our online store and through our retail partners The Feeting Room, Minty Square, Actitude.pt and Maisonette.  
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We challenge you to join our clan and RUN WITH WOLVES this Spring-Summer of 2020. Make it light, safe and joyous! Our campaign creative direction is signed by Alexandra Mendes at BLANK with invited photographer João Macedo. Share our identical Wolf Kicks for all the family available on our online store and through our retail partners The Feeting Room, Minty Square, Actitude.pt, Maisonette.
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Today we celebrate Father's Day in Portugal and our Wolf Clan extends the good wishes to all fathers, grandfathers and paternal figures who walk side by side with their kids, sharing not only their life journey, but also their shoes. Make each step count and rejoice on every walk. Stay safe and strong!
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Wolf & Son is all about family ties and the love bonds we share that unify us as a clan. Raising wolves is a multi-layered complex task. We are continuously reinventing and evolving our family dynamics and inter-personal relationships. On Valentine's Day, as we celebrate love, I came to think about how so much of our upbringing and parental conditioning unconsciously molds how we behave in our most intimate relationships, the one with ourselves and with our significant others.
© Words by Alexandra Mendes
W&So Branding Creative Director
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