W&SO ON ICON MAGAZINE
Oct 30, 2017
The new issue of ICON magazine in Italy features a local guide by Ivan Carvalho on our beautiful city of Porto. Porto is called the capital of the north of Portugal for its high industrialization, as it is in the forefront of promoting the tag Made in Portugal. The article enhances Wolf & Son as an example of that and highlights a few charming spots to visit when in town!
Article transcript:
Today Porto city is a focal point of creativity led by young entrepreneurs with an international look and eager to promote 'Made in Portugal' abroad. Among the most recent successes, the start-up Wolf & Son, a brand of footwear that has created a line of shoes for fathers and sons (this year also selling in Italy) or Portuguese Flannel, a new brand of shirts managed by two brothers with a family in the industry for four generations. "Porto has always been a place of entrepreneurial booming and now there is a great energy. Shops and restaurants open almost every week." says Cristiano Lopes, owner of Wolf & Son.
Porto local guide:
Claus Porto Store
Burel Boutique
Casa do Chá Restaurant
Cantinho do Avillez Restaurant
La Paz Boutique
Pausa Bar
Chocolataria Equador
Rosa Et Al Hotel
Article transcript:
Today Porto city is a focal point of creativity led by young entrepreneurs with an international look and eager to promote 'Made in Portugal' abroad. Among the most recent successes, the start-up Wolf & Son, a brand of footwear that has created a line of shoes for fathers and sons (this year also selling in Italy) or Portuguese Flannel, a new brand of shirts managed by two brothers with a family in the industry for four generations. "Porto has always been a place of entrepreneurial booming and now there is a great energy. Shops and restaurants open almost every week." says Cristiano Lopes, owner of Wolf & Son.
Porto local guide:
Claus Porto Store
Burel Boutique
Casa do Chá Restaurant
Cantinho do Avillez Restaurant
La Paz Boutique
Pausa Bar
Chocolataria Equador
Rosa Et Al Hotel
Raised by Wolves
Feb 14, 2020
Wolf & Son is all about family ties and the love bonds we share that unify us as a clan. Raising wolves is a multi-layered complex task. We are continuously reinventing and evolving our family dynamics and inter-personal relationships. On Valentine's Day, as we celebrate love, I came to think about how so much of our upbringing and parental conditioning unconsciously molds how we behave in our most intimate relationships, the one with ourselves and with our significant others.
© Words by Alexandra Mendes
W&So Branding Creative Director
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© Words by Alexandra Mendes
W&So Branding Creative Director
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WE ARE THE FOOTURE
Jan 27, 2020
We are specialy delighted with Portuguese Shoes new campaign. It's a true testament for our industry, our collective story and the motto positioning for this new year of 2020. It comes in complete alignement with our brand beliefs, as we walk our path and inspire others to walk with us this journey. Congrats to all the team involved in promoting portuguese shoe labels. Walk your true path. Walk like a Wolf.
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ALL WRAPPED UP
Dec 21, 2019
The Wolf Family wishes everyone HAPPY HOLYDAYS!! We're all about family ties and unifying life experiences. So this is a very special time of the year for our clan. We share our good wishes with clients and partners who walk this journey with us! May you unwrap your gifts and nravel your hearts to find all the JOY and LOVE you wish for!
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WALK LIKE A WOLF
Oct 01, 2019
Wolf & Son AW—19 still-life campaign goes back to child-play to create imaginary architectural constructions. An exercise on balance to visualize the city planning of the future serves as a backdrop to various set designs focused on our branding. Special thanks to the creative direction and set styling of Alexandra Mendes at BLANK and invited photographer João Macedo.
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SS—19 CAMPAIGN
Mar 06, 2019
Wolf & Son SS—19 collection introduces new and revisited shoe models in a fresh color palette, made just for running with wolves. Our campaign captures Mr Wolf and Wolf Jr family scene accompanied by our english-bulldog. Special thanks to the creative direction of Alexandra Mendes at BLANK, invited photographer João Macedo, models Pedro Ribeiro and António, assistant Bruno Carvalho and our mascot Skye.
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