WOLF&SON ON THE NEWS
Feb 24, 2016
Wolf & Son has received great press from our last presence at MICAM tradefair, showcasing the AW16 fall-winter collection for Man/Boy in our Pop-Up Shop exhibition stand.
Jornal de Noticias economy paper came to visit and interview us at the manufacture and published an article on our label's birth and early rise. You can read it here (portuguese only).
Article transcript: "Wolf&Son was born a year and a half ago and was designed so that father and son can connect through wearing similar shoes. The portuguese brand has already won customers in the US, Korea and Japan. Cristiano and Marta Lopes are the example of the rejuvenation of the footwear industry in Portugal. They followed in the footsteps of their father and grandfather, being the third family generation dedicated to the manufacture of shoes. Cristiano has a degree in Economics and his sister Marta has a degree in Communication Sciences, but all their professional activity has taken place in the family shoemaking business. They moved forward with the creation of Wolf & Son, because they believe that in owning their own label lies much of the added value." by Ilídia Pinto in Dinheiro Vivo.
Wolf & Son also made it to the nacional prime-time news in an interview and video report by SIC Television made at the MICAM, highlighting new labels and concepts in the footwear industry designed in Portugal. You can see it here (portuguese only).
We're happy with the positive feedback received and very much committed to continue to walk this path.
Walk with us!
Photo©Miguel Pereira/Global Imagens
Jornal de Noticias economy paper came to visit and interview us at the manufacture and published an article on our label's birth and early rise. You can read it here (portuguese only).
Article transcript: "Wolf&Son was born a year and a half ago and was designed so that father and son can connect through wearing similar shoes. The portuguese brand has already won customers in the US, Korea and Japan. Cristiano and Marta Lopes are the example of the rejuvenation of the footwear industry in Portugal. They followed in the footsteps of their father and grandfather, being the third family generation dedicated to the manufacture of shoes. Cristiano has a degree in Economics and his sister Marta has a degree in Communication Sciences, but all their professional activity has taken place in the family shoemaking business. They moved forward with the creation of Wolf & Son, because they believe that in owning their own label lies much of the added value." by Ilídia Pinto in Dinheiro Vivo.
Wolf & Son also made it to the nacional prime-time news in an interview and video report by SIC Television made at the MICAM, highlighting new labels and concepts in the footwear industry designed in Portugal. You can see it here (portuguese only).
We're happy with the positive feedback received and very much committed to continue to walk this path.
Walk with us!
Photo©Miguel Pereira/Global Imagens
Raised by Wolves
Feb 14, 2020
Wolf & Son is all about family ties and the love bonds we share that unify us as a clan. Raising wolves is a multi-layered complex task. We are continuously reinventing and evolving our family dynamics and inter-personal relationships. On Valentine's Day, as we celebrate love, I came to think about how so much of our upbringing and parental conditioning unconsciously molds how we behave in our most intimate relationships, the one with ourselves and with our significant others.
© Words by Alexandra Mendes
W&So Branding Creative Director
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© Words by Alexandra Mendes
W&So Branding Creative Director
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WE ARE THE FOOTURE
Jan 27, 2020
We are specialy delighted with Portuguese Shoes new campaign. It's a true testament for our industry, our collective story and the motto positioning for this new year of 2020. It comes in complete alignement with our brand beliefs, as we walk our path and inspire others to walk with us this journey. Congrats to all the team involved in promoting portuguese shoe labels. Walk your true path. Walk like a Wolf.
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ALL WRAPPED UP
Dec 21, 2019
The Wolf Family wishes everyone HAPPY HOLYDAYS!! We're all about family ties and unifying life experiences. So this is a very special time of the year for our clan. We share our good wishes with clients and partners who walk this journey with us! May you unwrap your gifts and nravel your hearts to find all the JOY and LOVE you wish for!
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WALK LIKE A WOLF
Oct 01, 2019
Wolf & Son AW—19 still-life campaign goes back to child-play to create imaginary architectural constructions. An exercise on balance to visualize the city planning of the future serves as a backdrop to various set designs focused on our branding. Special thanks to the creative direction and set styling of Alexandra Mendes at BLANK and invited photographer João Macedo.
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SS—19 CAMPAIGN
Mar 06, 2019
Wolf & Son SS—19 collection introduces new and revisited shoe models in a fresh color palette, made just for running with wolves. Our campaign captures Mr Wolf and Wolf Jr family scene accompanied by our english-bulldog. Special thanks to the creative direction of Alexandra Mendes at BLANK, invited photographer João Macedo, models Pedro Ribeiro and António, assistant Bruno Carvalho and our mascot Skye.
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